Quoted from http://www.thestandard.com/news/2008/07/10/iphone-naysayers-one-year-later?page=0%2C2

via www.thestandard.com/

I still don’t think it is a great phone, though, and without Apple marketing I doubt it would have done nearly as well. Apple could probably sell refrigerators to Eskimos.

It’s amazing, how little Enderle seems to know about business and the cognitive / effective borders of great marketing.