Quoted from http://psychcentral.com/blog/archives/2008/07/14/top-ten-psychology-videos/

via psychcentral.com/

4. The Paradox of Choice features Barry Schwartz in a provocative TED Talk with a different view on social psychology - too much consumer choice makes us unhappy. Not just when you’re buying salad dressing; Schwartz looks at some wider sociological impacts of increased choice.

the paradox of choice. great video by ted schwartz