Quoted from http://psychcentral.com/blog/archives/2008/07/14/top-ten-psychology-videos/
#psychology — 4 posts.
Dan Gilbert discusses the challenge in mobilizing public outrage over climate change compared to other issues. He suggests the lack of a clear target to blame, such as individuals’ own behaviors, diminishes the urgency to protest. This highlights the complexities of addressing climate change as a collective responsibility rather than pinpointing specific culprits.
During the Great Depression, Ernest Gallo offered a New York buyer two identical red wines at different prices: five cents and ten cents. The buyer chose the ten-cent option, highlighting the desire for identity over tangible differences. This story underscores how consumer behavior often revolves around image rather than substance, reflecting deeper psychological motivations.
Quoted from http://wine-econ.org/2008/04/28/they-always-buy-the-ten-cent-wine.aspx