marketing

Quoted from http://wine-econ.org/2008/04/28/they-always-buy-the-ten-cent-wine.aspx

Quoted from http://wine-econ.org/2008/04/28/they-always-buy-the-ten-cent-wine.aspx

I love this story

During the Great Depression, Ernest Gallo offered a New York buyer two identical red wines at different prices: five cents and ten cents. The buyer chose the ten-cent option, highlighting the desire for identity over tangible differences. This story underscores how consumer behavior often revolves around image rather than substance, reflecting deeper psychological motivations.

Quoted from http://freakonomics.blogs.nytimes.com/2008/03/28/our-daily-bleg/

Quoted from http://freakonomics.blogs.nytimes.com/2008/03/28/our-daily-bleg/

Quoted from http://www.tuaw.com/2008/08/20/new-get-a-mac-ad-off-the-air/

Quoted from http://www.tuaw.com/2008/08/20/new-get-a-mac-ad-off-the-air/

From a Get-a-Mac Add

The blog discusses the concept that fear of switching platforms is a key driver of customer loyalty for PC users, referencing a line from a Get-a-Mac advertisement. This fear complicates the decision-making process for potential switchers, highlighting the marketing strategies employed by tech companies to maintain their user base.

Quoted from http://www.connectedmarketing.de/cm/2008/10/offener-brief-a.html

Quoted from http://www.connectedmarketing.de/cm/2008/10/offener-brief-a.html

Quoted from http://www.connectedmarketing.de/cm/2008/10/offener-brief-a.html

Quoted from http://www.connectedmarketing.de/cm/2008/10/offener-brief-a.html

Quoted from http://www.connectedmarketing.de/cm/2008/10/offener-brief-a.html

Quoted from http://www.connectedmarketing.de/cm/2008/10/offener-brief-a.html

Quoted from http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html?page=0%2C1

Quoted from http://www.fastcompany.com/magazine/122/is-the-tipping-point-toast.html?page=0%2C1

Quoted from http://adage.com/digital/article?article_id=132606

Quoted from http://adage.com/digital/article?article_id=132606

Quoted from http://www.brandingstrategyinsider.com/2009/10/top-ten-integrated-marketing-trends-for-2010.html

Quoted from http://www.brandingstrategyinsider.com/2009/10/top-ten-integrated-marketing-trends-for-2010.html